{"id":1117,"date":"2025-04-17T09:21:23","date_gmt":"2025-04-17T09:21:23","guid":{"rendered":"https:\/\/vertxnews.com\/instagrams-1-billion-price-very-expensive-zuckerberg-admits\/"},"modified":"2025-12-02T12:25:27","modified_gmt":"2025-12-02T12:25:27","slug":"instagrams-1-billion-price-very-expensive-zuckerberg-admits","status":"publish","type":"post","link":"https:\/\/vertxnews.com\/?p=1117","title":{"rendered":"&#8220;Instagram\u2019s $1 Billion Price? \u2018Very Expensive,\u2019 Zuckerberg Admits&#8221;"},"content":{"rendered":"\n<p>Following Meta\\&#8217;s acquisition of Instagram, the platform did not receive expansion directions that would shape its future development.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/vertxnews.com\/wp-content\/uploads\/2025\/04\/image-4.png\" alt=\"\" class=\"wp-image-2931\"\/><\/figure>\n\n\n\n<p>Meta\\&#8217;s CEO Mark Zuckerberg made a resigned statement to acknowledge that ensuring Instagram cost Meta dearly even though suppressing rising competition required the deal. At the Meta-Federal Trade Commission trial Zuckerberg discussed how the company purchased Instagram which resulted in major financial harm to the company even though it faced emerging competitive threats.<\/p>\n\n\n\n<p>\u201cI guess so, yeah, $1 billion is very expensive,\u201d Zuckerberg said, conceding that he wanted Meta\u2019s (formerly Facebook) in-house photo-sharing platform to succeed, so he did not have to pay a steep price tag back in 2012. Instagram\u2019s initial funding was $500,000, followed by an investment of $57.5 million.<\/p>\n\n\n\n<p>Facebook launched an Instagram competitor called Facebook Camera for iPhone days after announcing its plans to acquire Instagram. However, Instagram, which was quickly emerging as the most popular photo-sharing platform, took over Facebook\u2019s homegrown app in popularity. The Facebook Camera for iPhone app offered the same functionalities as Instagram and even offered Facebook\u2019s users a seamless integration to share photos directly.<\/p>\n\n\n\n<p>Started by Kevin Systrom and Mike Krieger, Instagram was conceived as a portmanteau of \u201cinstant camera\u201d and \u201ctelegram.\u201d According to Zuckerberg, Facebook resorted to buying Instagram to \u201cneutralise a potential competitor.\u201d However, while Facebook wanted to put a stop to the growing competition, the company maximised Instagram\u2019s value \u2014 a hard bargain for Zuckerberg, who acquiesced to the takeover as a measure to take the competition off the market.<\/p>\n\n\n\n<p>After Meta proceeded with Instagram\u2019s takeover, it did not have immediate plans to grow it into the kind of platform it has become today. The company also did not want to kill the app, partly because it wanted to \u201cprevent everyone from hating us.\u201d According to Zuckerberg, the company ensured it did not \u201cimmediately create a hole in the market for someone else to fill but all future development would go towards our core products.\u201d Unfortunately, Facebook\u2019s counterpart to Instagram failed to take off, giving room for Instagram to grow.<\/p>\n\n\n\n<p>Meta\u2019s trial against the FTC will help the case concerning the spinoff of Instagram and WhatsApp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following Meta\\&#8217;s acquisition of Instagram, the platform did not receive expansion directions that would shape its future development. Meta\\&#8217;s CEO Mark Zuckerberg&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[18,19,20,21,3,30,33],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news","category-digital-marketing","category-economy","category-editors-pick","category-entertainment","category-technology","category-world"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Instagram\u2019s $1 Billion Price? \u2018Very Expensive,\u2019 Zuckerberg Admits&quot; - Vertx News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vertxnews.com\/?p=1117\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Instagram\u2019s $1 Billion Price? \u2018Very Expensive,\u2019 Zuckerberg Admits&quot; - Vertx News\" \/>\n<meta property=\"og:description\" content=\"Following Meta&#8217;s acquisition of Instagram, the platform did not receive expansion directions that would shape its future development. 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